Speed is a build decision, not a plugin
Most slow WordPress sites aren’t slow because of hosting. They’re slow because of what loads on every page: unused scripts, oversized images, render-blocking CSS, and plugins that each add “just one more” request. These notes break down what a fast page actually loads and why.
I measure first and fix second. I’ll look at the full request waterfall, LCP and INP from real users, and what the theme forces on every template, then remove what doesn’t need to be there. Performance also feeds directly into rankings, which is why it’s a core part of my technical SEO work.
If your site scores poorly and you’re not sure why, book a free 30-minute call and I’ll tell you what’s slowing it down.