What I Do / SEO
Technical SEO, implemented in your codebase. Not delivered as a PDF.
I’m an SEO specialist in Toronto, certified through the University of California, Davis, and I write the fixes as well as the report. You get pull requests and a ranked plan, not a slide deck someone else has to action.
+64%
Organic sessions, 6 months post-rebuild
0.02
CLS after layout fixes (was 0.31)
1,400
Redirects mapped on a zero-loss migration
Process
The audit, step by step
Every engagement starts with the same sweep, then priorities are ranked by effort against likely impact. And I do the fixing too.
01
Crawl & index health
Log-file and crawl analysis, canonical conflicts, thin and duplicate pages, sitemap and robots hygiene, crawl-budget waste.
02
Core Web Vitals
LCP image strategy, render-blocking assets, font loading, layout-shift sources, server response and caching layers.
03
On-page & structured data
Title and heading architecture, internal linking, Schema.org markup for products, articles, FAQs, local business.
04
Content & intent mapping
Keyword-to-URL mapping, cannibalisation, gaps worth writing for, and briefs your writers can act on.
05
Migration safety
Full URL inventory, 301 map, staging validation, post-launch monitoring for the first 30 days.