What I Do / Salesforce
Certified Salesforce developer who also owns the website side.
I have been writing Apex since 2018, first at SDI Marketing and then at Fuel Media. Most agencies stop at the contact form. I take the lead all the way into Salesforce: deduped, attributed, assigned and reportable. Then I keep the org tidy afterwards.
Certification
Platform App Builder
Writing Apex since 2018 across two Toronto agencies, plus day-to-day admin experience on Sales Cloud and Service Cloud.
Administration
- Objects, fields, page layouts, record types
- Flow automation replacing legacy workflows
- Profiles, permission sets, sharing rules
- Reports, dashboards, data hygiene & dedupe
- User onboarding and internal documentation
Development
- Apex triggers, classes, batch & queueable jobs
- Lightning Web Components
- REST/SOAP integrations, Platform Events
- Test coverage & sandbox deployment pipelines
- Experience Cloud portals
Website → Salesforce, done right
The integration I build most often, and the one that quietly loses businesses the most money when it’s wrong.
Step 1
Capture
Validated form, spam filtering, UTM and referrer captured.
Step 2
Push
Queued API call with retries, so a timeout never loses a lead.
Step 3
Match
Dedupe against existing leads and contacts before insert.
Step 4
Route
Assignment rules, alerts, and a dashboard that shows source ROI.